Chad’s Blog: Discover Your City’s Roots

Being born and raised in Sanford, Florida, I knew everything there was to know about celery. It sounds ridiculous, but hear me out: Sanford was known as "The Celery City" and the "Celery Capital of the World."...

Chad’s Blog: The Amazing Five

As a kid growing up in Florida, I remember drinking Florida Orange Juice and thinking, “This is awesome, I want more!” ...

Chad’s Blog: A Low-Traffic Treasure

In a time when it’s getting harder and harder to find untouched, undeveloped, pristine places in Florida, it’s with a whisper that I offer up one of my treasures. ...

Chad’s Blog: Part Surf, Part Fishing…All Fun

It was season two when Captain Noel Kuhn took me to school on how to surf fish; that episode reignited my love for the sport. With four kids, I’ve found that surf fishing is the perfect way for me to get my fishing fix and spend time with family at the beach - it’s a win/win!...

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